Home ON:HALLYU FESTIVAL Main Program

Main Program

B2B Program


Online Business Meeting
Real-time online meetings between content exhibitors and buyers
Genre : Game (ITS GAME), Broadcasting, Animation, Character, Comics, Story, Music, Fashion, Immersive contents, Start-up, and etc.
Countries : China, Japan, Indonesia, Vietnam, Thailand, UAE, US, Russia, etc.
* Dates : Nov. 16 ~ 17, 11:00~20:00 / * Venue : Grand Ballroom, COEX

Genre-specific programs
Genre-specific content exhibitions, conference and workshops, Presentation on Korea-Japan joint content production.
* Dates : Nov. 16 ~ 23 / * Venue : Online

B2C Program


Content live
Commerce
Live Commerce Lesser-known enterprises are given opportunities to link cultural content and commercial activities.
* Dates : Nov. 20 ~ 22 / * Venue : K-Commerce

Shopping Live
(Characters and fashion)
Shopping Live Characters and fashion designers discuss brand items while retailing in real time
* Dates : Nov. 16 ~ 20 / * Venue : NAVER VLIVE

Home Shopping
Special broadcasting for each category in form of discount event and event's home shopping broadcasting program
* Dates : Nov. 19 ~ 20 / * Venue : Home & Shopping TV channel

Content Impact Day
Showcase of outstanding projects from each content genre
* Dates : Nov. 23  13:00~14:30 / 16:00~17:30 / * Venue : KOCCA YOUTUBE / Corea Impact

COVID-19
K.O Challenge
Hallyu stars as well as other celebrities will join the campaign to support efforts worldwide to overcome the COVID-19 crisis.
* Dates : Nov. 16 ~ 23 / * Venue : KOCCA YOUTUBE / instagram(@onhallyufestival)

B2C K-Pop Concert

B2C
K-Pop Concert
A K-pop concert will be broadcast online via global platform NAVER VLIVE on November 23.
· The concert is intended to bring some excitement to viewers worn down by COVID-19.
It will be created from experiential content with VR and XR effects made from hundreds of cameras deployed for 3D captures ofthe concert scenes with volumetric technology.
* Dates : Nov.23 19:00 ~ 22:00 / * Venue : NAVER VLIVE

G2G Program

G2G
Program
Online conference between Korean and UAE officials
* Dates : Nov. 10 / * Venue : Millennium Hilton Seoul
G2G
Program
(Cultural Outreach) Covid-19 overcome challenge with KOICA
* Dates : Nov. 16 ~ 23 / * Venue : instagram(@onhallyufestival)