Home ON:HALLYU FESTIVAL About ON:Hallyu Festival

On: Hallyu Festival

About On: Hallyu Festival

On: Hallyu Festival

  • · The ‘On’ has many connotations: 1) online 2) all (in Korean pronunciation)
       3) warmth (in Chinese pronunciation of 溫) 4) continue (in English)
  • · The title of the Hallyu festival sums up its theme of comforting all people in this
       new norm of the COVID era.

The Ministry of Culture, Sports and Tourism (MCST) and the Korea Creative Content Agency (KOCCA) present the “ON: Hallyu Festival” from November 16 to 23 in a bid to provide comfort and hope to fans of Korean culture around the world suffering from the COVID-19 pandemic.
It is also intended to help them gain a better understanding of K-culture.
Among the Festival’s many programs are a virtual K-pop concert and trade exhibitions that showcase games, cartoons and TV content to global buyers, as well as an inter-governmental forum focused on ways for shared growth in the content industry.

Main programs and timeline of On: Hallyu Festival

Category Date Description Venue
Main programs
B2B Online
business meeting		 Nov. 16-17 Real-time online meeting between content producers, exhibitors and buyers Coex
Grand Ballroom
Genre-specific
programs		 Nov. 16-23 Presentation on Korea-Japan joint content production
Genre-specific content exhibitions, conference and workshops		 Coex
Grand Ballroom
&
Online
K-pop concert Nov. 23 Performances by K-pop artists plus
online meetings with fans		 Paradise City
 &
Online
B2C Live commerce Nov. 16~22 Korean brand promotions and real-time
sales by influencers and YouTubers		 Paradise City
 &
Online
Home shopping
broadcast		 Nov. 19~20 Discount   sales on home shopping
channels hosted by celebrities		 Online
Covid-19 K.O Challengen Nov.16-23 Covid-19 K.O Challenge Online
Content
Impact Day		 Nov. 23 Showcase of outstanding
projects from each content genre		 Online
G2G Inter-governmental
forum		 Nov. 10 Online conference between
Korean and UAE officials		 Millennium
Hilton Seoul