Home ON:HALLYU FESTIVAL About ON:Hallyu Festival

On: Hallyu Festival

About On: Hallyu Festival

On: Hallyu Festival

  • · The ‘On’ has many connotations: 1) online 2) all (in Korean pronunciation)
       3) warmth (in Chinese pronunciation of 溫) 4) continue (in English)
  • · The title of the Hallyu festival sums up its theme of comforting all people in this
       new norm of the COVID era.

The Ministry of Culture, Sports and Tourism (MCST) and the Korea Creative Content Agency (KOCCA) present the “ON: Hallyu Festival” from November 16 to 23 in a bid to provide comfort and hope to fans of Korean culture around the world suffering from the COVID-19 pandemic.
It is also intended to help them gain a better understanding of K-culture.
Among the Festival’s many programs are a virtual K-pop concert and trade exhibitions that showcase games, cartoons and TV content to global buyers, as well as an inter-governmental forum focused on ways for shared growth in the content industry.

Main programs and timeline of On: Hallyu Festival

Category Date Description Venue
Main programs
B2B Online
business meeting
Nov. 16-17 Real-time online meeting between content producers, exhibitors and buyers Coex
Grand Ballroom
Nov. 16-23 Presentation on Korea-Japan joint content production
Genre-specific content exhibitions, conference and workshops
Grand Ballroom
K-pop concert Nov. 23 Performances by K-pop artists plus
online meetings with fans
Paradise City
B2C Live commerce Nov. 16~22 Korean brand promotions and real-time
sales by influencers and YouTubers
Paradise City
Home shopping
Nov. 19~20 Discount   sales on home shopping
channels hosted by celebrities
Covid-19 K.O Challengen Nov.16-23 Covid-19 K.O Challenge Online
Impact Day
Nov. 23 Showcase of outstanding
projects from each content genre
G2G Inter-governmental
Nov. 10 Online conference between
Korean and UAE officials
Hilton Seoul